Freestone Properties is excited to announce that our partner company (Allen Tate/Beverly-Hanks) has undergone a rebranding! Allen Tate is owned by Howard Hanna, the number one family-owned real estate brokerage in the United States. Over the last year, Howard Hanna has worked on updating their brand and it was launched this month. As a partner office with Beverly-Hanks under the Howard Hanna umbrella, we are thrilled to be part of this brand evolution!
Here’s a little back story to explain how we got here…
Since 1976, Beverly-Hanks has been setting the bar for client service and innovative real estate marketing in Western North Carolina. In August 2022, Beverly-Hanks joined Allen Tate Realtors. At that time, Neal Hanks (President of Beverly-Hanks) said:
As a homegrown business in Western North Carolina, local expertise, personal service and respect for our special corner of the Blue Ridge guides everything we do. This new partnership will allow us to expand that vision while deepening our commitment to the communities we serve.
In September 2024, Freestone Properties partnered with Allen Tate/Beverly-Hanks, creating a strategic partnership of a boutique, hyperlocal real estate firm with the marketing tools and agent training offered by the Asheville region’s largest and most-respected real estate company.
Freestone Properties is still 100% locally owned by Scott and Lisa Russell, but we operate under the name Freestone Properties | Howard Hanna Beverly-Hanks. Over the next few months, you’ll notice new signage, new logos, and an incredible amount of advertising across the Western North Carolina region. Otherwise, our partnership with Beverly-Hanks has not changed. We still focus 100% on our clients’ experience and we are pleased to have even more marketing tools for our seller clients and real estate services for our buyer clients (including a full suite of insurance and innovative loan products).
According to a press release from Howard Hanna:
The brand evolution will align Allen Tate/Beverly-Hanks, the #1 real estate brand in the Carolinas, with its parent company, Howard Hanna Real Estate, the #1 independent, family-owned real estate company in the country. The Hanna Family of Companies includes more than 15,000 real estate agents in 500 offices in 13 states. In 2024, Howard Hanna closed 102,907 transaction sides totaling more than $37 billion.
